The client's wish was to design a specific online store which will underline the concept of the design and principles of products sold in the online store. The website should reflect the aesthetics and spirit of the whole story and the brand it represents.
Laying the basic foundations of the site is extremely important. At the very beginning of the preparation of the website, we started with the SEO strategy and guided it through the entire process of creating the website and preparing the content: the keyword analysis, search engine positions, analysis of user experience at the end of the suitability of technical tools. This preparation served us as a basis for further development.
We outlined the digital image based on modern approaches and prior analysis. The visual component of the online store is aligned with the visual communication of the brand; both complement each other.
User Experience - UX
The user experience is simplified and set up in such a way that the user browses the content in a pleasant and intuitive way within selected and desired products. Also, the purchase process is simplified and contains only 2 steps to finalise it.
The website is set up on the Wordpress platform with an editorial CMS system. We have prepared instructions for the use of the editorial system (CMS) and a one-off workshop for the submission of instructions for use for the client. Turnkey service!
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