The client KOLEKTOR contacted us with the desire to launch their new innovative product on the European market. The market analysis showed that there is already a similar product, a recognized brand, on the market, which meant an additional challenge for us.
Target group: professional administrators of cycling teams, cycling clubs, cyclists
We have prepared an appropriate strategy for the successful launch of the LiquiShot product on the European market. The market analysis showed the state of the market, the competition and the relevant price range of the product. We prepared a suitable digital advertising strategy, materials and a landing page with the option to purchase the product.
The online campaign and thus also the online store was built on increasing trust in the product. The online store contains a lot of visual material, user statements and examples of use, so that the user can be convinced of the quality of the product and subsequently with a higher conversion of the visit into a purchase.
The entire product launch on the European market was supported by visual and video material featuring familiar faces.
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