Dani Store
Fashion online store

+50 %
increased organic traffic
+73 %
increased engagement

The fashion industry has its own special commands regarding aesthetics and the way of communication, and it is no different in the case of building an online store. For client Dani - it's not like we didn't create a fashion online store.

E-commerce Websites

Project objectives

General Public
Female population between 30 and 50

The goal of the project is to transfer the purchase of clothes from a physical store to the Internet. Digitalization of the brand and increasing brand awareness among online users was a key step in achieving the desired goal. Establishing the entire purchase process and customer support was key to the successful launch of the online store.


We started the process of creating an online store with advice on the importance of digitizing the brand, the correct steps and establishing awareness among online customers. The design of the online store is implemented in such a way that it reflects the personality of the brand and provides a pleasant user experience for the customer. The key to establishing a good user experience is to place the online stores on the appropriate servers so that there is no stagnation in the process steps.

User experience

The right mix of consulting, establishing processes, excellent design and implementation of the Dani online store enables a pleasant, calm and confidential user experience in the entire shopping process, from inspection, purchase, to returning items, if necessary. It was precisely this experience that contributed to the fact that more than 50% of physical users moved their activity to the online store. The online store also acquired 18% of new users without any digital marketing activity.

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Our partners


Netko 2x
Websi 2x
Awwwards 2x
HighTexh XL Innovation Award 1x
Central European Startup Award 1x
Seal of Excellence 1x
Boniteta odličnosti 1x

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We bring together knowledge and experience, design and technology, business models and users. Send us a message and let’s connect.

Contact us

Numo d.o.o.

Nade Ovčakove ulica 1a
1000 Ljubljana

Prikaži pot

T +386 590 342 50
E info@numo.si
E hr@numo.si


We are part of the national research network and full member of Technology park of Ljubljana, Slovenia.

Research & development projects supported by public funding